Hirsch&Mann collaborated with director Greg Brunkalla, StinkDigital and KK Outlet to find out just how we could bring to life Redstripe’s heritage in music and DIY culture in a local corner shop in Dalston, East London.
Our aim was to activate the shop and bring it life every time someone chose a Red Stripe from the refrigerator. We used the track “A message to you Rudy” by Dandy Livingstone, as a nod to the Jamaican heritage of Red Stripe. The entire experience was filmed live on the evening of the 27th of October 2012.
Make Music in a Corner Shop was the recipient of a Silver Lion at Cannes 2013 in the Promo and Activation category