Fuelling the Nikefuel
Nike
March 2012
The Montalban Theatre, Los Angeles - United States
How do you get people to understand the power of Nike Fuel?
Make them experience it by seeing the value of all their movements. Hirsch&Mann collaborated with Tino Schaedler to transform the iconic Spaghetti Warehouse in downtown Austin, Texas into a giant Nike FuelBand.
The experience linked the energy, activity & excitement of the space with the gradient of the FuelBand around the inside of the entire building. The system was flexible enough to link to the VJ system for music & visuals at night, and the retail space during the day.
Tino Schaedler and Optimist: Creative Direction, Concept Development, Interior Architecture, Account Management, Event Management, Construction.
V3, Jason Walters
Hardware & Software Design & Development, Technical Direction, Installation, Maintenance
