As part of H&M's flagship store relaunch in Barcelona, we designed a series of dynamic & themed graphics, bringing their latest collections to life in a unique way. We were asked to participate in the photoshoot's art direction and create an animation for each key look,

over a period of 3x Summer 2023 collection drops.
The final visuals were displayed on a large-scale interactive screen produced by Outform, inviting customers to discover the various outfits through real-sized models.