H&M Infinite Dreams
H&M
December 2022
Regent Street, London - United Kingdom
Hirsch & Mann worked with H&M to revolutionise its Regent Street store, putting an innovative brand experience at the forefront of the newly refurbished flagship.
The constantly evolving, generative artwork interacts with customers as they travel on the escalators between the ground and first floors. It evolves and changes in line with the time of day, seasonal campaigns and can now be updated in line with upcoming collections.
Variable: Creative Coding
, Leyard: LED Technology
, LED TEK: LED Installation
Experiential Concept Design & Strategy, Design Development, Experience Design, Technical Direction, Content Creation, Hardware & Software Design & Development, Production, Installation, Maintenance
