For their flagship store in Regent St, we brought H&M’s vision to life through a set of large-scale kinetic wardrobes in an all-white environment. The left-hand side window showcased a large-scale wardrobe with kinetic drawers opening asynchronously to magically reveal some of the unit pieces they created over time in collaboration with fashion giants.

On the right-hand side window, we created a set of vertical wardrobes presenting a full look from head to toe. The center of the set up revealed a surprise element behind a large-sheet of smart film: when it turned off, a lavish wedding gown would be revealed.